Brand designer and creative strategist crafting intentional visual systems that help businesses stand out and move forward with confidence.

My work centers on building intentional brand identity systems that create clarity, consistency, and confidence. From packaging and website design to marketing visuals and campaign assets, I combine strategic thinking, visual storytelling, and hands-on execution to bring cohesive brand experiences to life.

Proven experience leading successful brand launches from concept to completion · Skilled in logo design, visual identity systems, brand voice development, packaging design, marketing graphics, social media campaigns, and website design · Combining strategic direction with hands-on execution across every stage of the branding process.

Brand designer and creative strategist crafting intentional visual systems that help businesses stand out and move forward with confidence.

AREAS OF EXPERTISE

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Branding

Packaging

Template Systems

Logo Design

Website Design

Social Media Systems

FEATURED WORK

A curated collection of branding, packaging, website, and marketing design projects focused on building cohesive visual identities and meaningful brand experiences.

“Every brand has a story. My role is to bring it to life with clarity, intention, and impact.

Allison Franklin, Creative Director

KIND WORDS

  • The Reading Habit

    I cannot share enough great things about my experience in working with Called and Launched! From the very beginning, Cheryl and Allison really sought to get to know me as a person as well as my heart and dreams for my business. This shaped the branding work they did for me and the result was a cozy, warm and inviting brand kit that screams ME! Cheryl and Allison communicated clearly and timely, always over delivering. I would recommend them to anyone seeking new branding or a refresh- they will make your vision come to life!

    — Caty Dearing

  • The Well Counseling

    Absolutely outstanding! Working with Allison at Called and Launched on my logo design and branding was hands down the best experience. From the very beginning, she took the time to truly understand me, my story, and the vision I had for my business. Her creative skillset is unmatched—she didn’t just meet my expectations, she completely exceeded them. The logo and brand kit she crafted are everything I hoped for and so much more. Allison went above and beyond at every step, always professional, thoughtful, and incredibly talented. I truly felt her care for me and my business. I’m beyond grateful for her work and can’t recommend Called and Launched enough!

    — Annie Reed

  • Five Star Signing

    I seriously can’t thank Called & Launched enough! They’ve been an absolute game-changer for my business, helping me go from idea to execution with clarity and confidence. From strategy sessions to photography, and pulling it all together with a clear, consistent vision, they’ve made this launch not just possible, but powerful.


    If you’re thinking about starting something or leveling up what you already have, I can’t recommend them enough. They don’t just build websites—they help bring your vision to life.

    — Shane Dwyer-Madsen

  • Katie Graham Coaching

    Called and Launched has given me the upgrade my company was needing to be able to serve at the next level. Cheryl and Allison took the time to really get to know my heart and vision for what I do so they could communicate that through ads to attract my ideal client. The level of skill they have to create and implement is top notch. In fact, I had a friend share with me that she saw my ad and forgot she knew me because they looked so professional! The ideas Cheryl and Allison had for videos and ad creatives were fun and aligned with my brand perfectly. They also included me in each step of the process! If you are ready to take your business and services to the next level, Called and Launched is the one to call!

    — Katie Graham

  • Reid Legacy LLC

    I had a great experience working with this team. From start to finish they were professional, responsive, and truly great to work with throughout the entire process. Communication was smooth and they were always quick to respond, which made the experience easy and stress-free.

    What stood out the most was how collaborative and patient they were. They took the time to understand the vision behind my brand and were very open to feedback, making adjustments whenever needed to ensure everything came together the right way. It never felt rushed, and they were committed to making sure I was happy with the final result.

    Their professionalism, attention to detail, and willingness to work through ideas made the entire process enjoyable. It’s clear they care about the quality of their work and about providing a great experience for their clients.

    Overall, they were fantastic to work with and I would absolutely recommend them to anyone looking for a reliable and creative team. I look forward to working with them again in the future.


    — Avery Reid

  • One Called Mama Podcast

    Allison and Cheryl are the real deal. They do everything with excellence. Their consultations are focused, instructive and they make you feel valued. Their mission is clear and they go out of their way to help you reach your goals. Don’t go anywhere else!!

    — Samantha Green

  • Hedge Hog Lawn Care

    Cheryl and Allison have far exceeded my expectations. They brought a professionalism and warmth to my marketing materials that connected on a personal level with my clients. I couldn’t be happier with the results I’ve received from the marketing campaign. They also enhanced my existing website by reorganizing it into a more focused and purposeful format while keeping the original theme. Thank you for helping my small business look like an industry leader!

    — Steven Clements

CASE STUDIES

A closer look at selected projects — from brand identity development and packaging systems to website design and marketing campaigns. Each case study highlights my strategic approach, creative direction, and end-to-end execution in building cohesive brand experiences.

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